Built for El Paso. Southwest Reach.
We help plan successful events, operate venues, and guide facility management decisions across the Southwest. From local seminars to major concerts and non-profit galas, we bring experienced leadership from initial planning to final load-out—maximizing your vision, budget, and experience.
Your Goals. Our Plan. Their Experience.
With one clear plan.What we do
Operating contracts, day-to-day oversight and event readiness for arenas, stadiums, theaters, complexes, halls and more.
Explore venue management ConsultingMaintenance priorities, asset lifecycle strategies and capital planning to support informed facility decisions.
Explore facilities consulting EventsEvent planning and delivery, operational assessments and strategies that activate venues and expand revenue.
Explore event servicesVenue Management
A management partner for the daily operation and long-term performance of your venue. Arena and stadium operations oversight, event readiness, guest services, venue conversions, and comprehensive operational planning to ensure smooth daily operations and exceptional guest experiences.
Management contracts
We enter operating and management agreements with public and private owners. Each contract defines operating authority, staffing, budgets, service standards and reporting.
Discuss a Management AgreementOperational oversight, staffing structures, standard operating procedures and administrative coordination.
Venue conversions, operating schedules, access planning, guest flow and coordination with event stakeholders.
Operating budgets, vendor responsibilities, performance measures and regular reporting to ownership.
Mobilization plans, operating proposals and management structures tailored to procurement requirements and the facility.
*Venue management requires a custom operating agreement. Staffing and operating expenses are defined separately from principal consulting and event-day fees.
Consulting
Practical guidance for your facilities, capital priorities, and next proposal. From facility assessments and improvement planning to government solicitation responses, we help organizations evaluate requirements, organize the work, and move forward with a clear plan. Engage us for a focused assignment or ongoing advisory support.
Have a facility challenge or a proposal deadline? Tell us what you need. We will define the deliverables, schedule, and fee around your assignment.
Discuss Consulting SupportRFP & Government Solicitation Support
A strong proposal starts with understanding the opportunity. We help businesses evaluate public-sector solicitations and develop organized, responsive proposals. We also support agencies and institutions in defining service requirements and preparing solicitation materials.
Start with a solicitation review or engage us for proposal development through final preparation. Your team provides technical inputs and retains final approval and submission responsibility.
Discuss RFP SupportEvents & Entertainment
Concert, sports, civic, community, and touring event coordination combined with operational assessments, staffing models, venue activation strategies, sponsorship planning, pre/post production services, advance planning, strategic planning and revenue diversification support.
Launches, executive events and organizational gatherings with clear budgets, coordinated vendors and an actionable run of show.
Association and corporate programs with speaker schedules, registration workflows, room transitions and onsite logistics.
Guest-focused operations, program coordination, sponsor fulfillment and production support for mission-driven organizations.
Speaker schedules, session logistics, presentation requirements and institutional coordination with your subject experts.
Venue and production advance, artist and vendor coordination, load-in, show-day oversight and load-out.
Participant and guest flow, staffing, facilities, stakeholder coordination and community-facing event delivery.
We can provide operational assessments, staffing models, venue activation, sponsorship planning and revenue diversification. Vendor sourcing and commercial coordination are included when named in the scope.
Discuss Your EventOur working approach
Confirm objectives, existing resources, budget, dates and decision-makers.
Document responsibilities, deliverables, staffing and fees before work begins.
Coordinate the work, track decisions and close with useful findings.
Clear scope. Clear investment.
Choose from recurring expertise, defined event assignment, RFP support, comprehensive venue operating agreement, or a facilities support package.
01 / Ongoing guidance
$1,500 / month
Essential · 16 advisory hours each month
A consistent senior resource for the decisions that shape your events and facilities.
12-month agreement. Annual totals equal 12 monthly installments. Event execution is scoped separately.
02 / Defined delivery
Pricing Varies
Strategic Design + Ops Planning + Onsite Leadership
A defined assignment with a clear fee and a practical delivery schedule.
Illustrative scope for one principal. Larger events and multiple dates receive an itemized proposal using the rates below.
03 / Operational leadership
Custom proposal
Comprehensive Venue Management Agreement, Practical Guidance, and Facility Assessments.
An operating structure built around your facility, responsibilities and commercial objectives.
Management compensation, staffing costs and authority are defined after assessment. Principal day rates covered in custom proposal.
Full Day saves 37.5% and Extended Show Day saves 39.4% versus $150 per hour at maximum use. Flat fees reserve the booked window; no early or late surcharge applies within it.
Published rates cover one principal. Planning and closeout outside the booked onsite window are separately scoped. Vendor purchases, equipment, talent, additional personnel and approved expenses are separate. Work funded by a retainer is excluded from project fees or credited explicitly.
Travel-only time outside a 35-mile radius of the agreed El Paso business departure point is $45 per hour, including the qualifying return portion. Local travel time is included, and travel is never billed concurrently with professional services. Moving from Full Day to Extended Show Day costs $2,000 total. Midnight does not restart the fee; service after the 4 a.m. cutoff requires a separate approved coverage plan.
Retainers share one allowance across the agreed account. Notice is provided at 75% usage; additional work needs approval at $150 per hour or reprioritization. Unused hours do not automatically accumulate. Named documents include two consolidated revision rounds; new scope is agreed before additional work begins.
All amounts are USD. Scope, availability, payment terms and any applicable taxes are confirmed in a written agreement.
About Leadership close to the work
Direct principal involvement, with a practical understanding of the facilities, teams and communities behind every assignment.
Qualifications
Principal · Southwest Venue Holdings
Ricky brings more than 23 years of event experience, including 14 in venue operations and oversight. A Certified Venue Professional, he connects operating plans, budgets, staffing and production logistics with the guest experience. His work across university venues, public and private facilities, and festival grounds informs a practical approach to daily operations, event readiness and long-term asset stewardship.
Our approach
Southwest Venue Holdings connects daily venue performance with long-term asset stewardship. We help owners and organizations establish practical operating standards, prioritize facility needs and give their teams clear responsibilities.
Engagements can range from an operational assessment or interim leadership assignment to event delivery and a comprehensive management agreement.
Each engagement identifies the operational lead, the client’s decision-makers and the specialists needed to deliver the work. We coordinate budgets, reporting, vendor responsibilities and administrative oversight. Entity and contract structuring are coordinated with retained legal and financial advisers.
Ricky L. Nichols · International Association of Venue Managers
View credential directoryStart with the assignment
A venue transition. An important event. A proposal with a deadline. Share the essentials and let’s define the right next step.
info@southwestvenueholdings.com 915-200-8494 El Paso, Texas · Serving the SouthwestMonday–Friday · 8 a.m.–5 p.m. Mountain Time
Thank you
Thank you for contacting Southwest Venue Holdings. Our team will review your request and follow up. Your estimate remains a planning reference until the scope is confirmed.
Website rates are planning references and do not reserve availability. Deliverables, included hours, approvals, expenses, payment and cancellation terms are established in a written agreement. An inquiry does not create an engagement. Venue management is priced separately from principal consulting and event-day coverage. Third-party purchases and vendor arrangements require agreed authorization.
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